List Price?: $24.95
Related Products
| Product Description | Technical Information | Customer Reviews |
Product Description
While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining compelling demographic and statistical information with eye-opening and entertaining "tales from the trenches," she explores how the ad world has responded to a female-dominated marketplace. Industry sector by industry sector, Kanner describes successful approaches that have been used to reach women consumers of apparel, financial services, health care, technology, and more.
An entertaining and informative look at how today's women-dominated marketplace is shaking up the status quo on Madison Avenue Anatomizes some of the most successful (and unsuccessful) women-oriented campaigns of all timesTopic Galleries -- chicagotribune.com - Chicago Tribune: Chicago ... Topic galleries provide easy access to stories and photos about people, places, organizations, events and subjects of interest to you. They bring together rich ... Editorials, Debates, and Opinions - USATODAY.com Editorial: Fed stimulates, Congress depresses. Lawmakers are putting fear and uncertainty in the minds of business leaders. AmericanTowns.com: Online Local Community Network - Connecting The ... Welcome to AmericanTowns, your local community link to the people, issues and activities. Chose a state below: Nidokidos Group Official Website All rights Reserved to NidoKidoS - Nidokidos Group - Nidokido - NidoKidoS - NidokidoS Mails - Related Websites Earth and Environment - Telegraph - Telegraph.co.uk - Telegraph ... Earth is your source for environmental and green news, with information on global warming, pollution, green living and recycling, as well as tips on how to cut your ... Comment: editorials, opinion and columns - Telegraph Find the latest editorial comment, opinion and columns from the Telegraph Topic Galleries -- OrlandoSentinel.com - Orlando news, information ... Topic galleries provide easy access to stories and photos about people, places, organizations, events and subjects of interest to you. They bring together rich ... Slate Magazine - Politics, Business, Technology, and the Arts ... Today's Doonesbury By Garry Trudeau. The Explainer Answers to your questions about the news. The Slate Book Review A new monthly section. The Breaking Bad TV Club BCG - Our publications present our latest thinking on todays ... BCGs publications present our latest thinking on todays most important business topics. Through extensive surveys and rigorous analysis, our experts get to the ... Fiction - Salon.com Articles about Fiction ... Saturday, Sep 15, 2012 3:00 PM UTC Fiction: Numb by David Abrams As a soldier heads off to war, he leaves broken hearts and confusion at home.
